Employer branding has become more important every year. Companies with a strong talent brand spend on average 43 percent lower than competitors without a strong brand. This is because companies benefit from the natural talent attraction traits of an attractive employer brand instead of spending money on advertising and marketing campaigns. Candidates also trust a company’s employees more than the company itself when it comes to providing credible information about what it’s like to work there. Consequently, it is clear that a company’s employees can quickly become the most effective employer branding tool.
The employee value proposition is also becoming a vital part of every company’s employer branding strategy. Apart from simply establishing a company’s brand, a major reason to have a strong employer brand is to attract and retain the best talent, and part of that is an effective employee value proposition. In addition, companies need to improve their connection between their consumer brand and employer brand. This is because job seekers spend an average of two hours researching a potential new employer, looking through their website, social media, and their entire online presence.
At this juncture, there is a wide variety of service providers entering the industry with a set of advanced employer branding services. To help companies navigate through the best-of-breed employer branding service providers, HR Tech Outlook has compiled a list of ‘Top 10 Employer Branding Service Companies – 2021.’ The enlisted organizations offer innovative services that help build an effective employer branding strategy. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for aspiring CIOs.
We present to you HR Tech Outlook’s “Top 10 Employer Branding Service Companies in APAC – 2021.”