Roy Wang, Founder and CEO
In today’s world, if a company wants to attract the upper echelons of talent within their industry, their HR leaders need to build an employer brand successfully. Not only does it make the company attractive for new potential employees, but it also raises the reputation of the company within the employee pool. One such employer branding (EB) professional is Roy Wang, whose first employer branding experience began a decade ago. While working as the marketing manager at Hudson, Wang learnt that the reputation of a company as an employer influences the talent attraction in the market. Similarly, the talents also require to know the potential employer. To achieve these needs, Wang saw an opportunity to leverage marketing and communication solutions. During his first in-house EB role, with the leadership’s support, Wang figured out how to work out a consistent employer branding strategy and created a series of actions to support talent acquisition, even the business. He then decided to share the successful experience to all folks who are doing employer branding and created ITS Consulting. “Our mission and vision is to make employer branding efforts valuable to our clients to win talent war amongst competition and support their business in the market,” says Wang, founder, and CEO of ITS Consulting.
ITS Consulting has designed its services based on Employee Career Lifecycle. “We strongly believe that employer branding solutions exist in every stage of the career lifecycle. We practiced the solutions from ITS ourselves and offered series solutions to the customers,” says Wang. These stages include applying, assessing, and selecting job offers, communication, alumni network, and awareness. Based on each stage and client requirements, the company makes customized and specific employer brand strategies and recruitment marketing plans.
We strongly believe that employer branding solutions exist in every stage of the career lifecycle
From in-house to agency and theory to execution, ITS Consulting brings the most practical employer branding solutions to clients to support their business needs. With clear and practical strategies, rich and effective ideas, and tailor-made content planning, the company is committed to providing more valuable employer branding and recruitment marketing solutions.
As a profound practitioner of employer branding, Wang works across the APAC region from both in-house and agency perspectives in the past ten years. His team at ITS Consulting’s solution is a combination of professional in-house HRs and creative agency professionals. Simultaneously, the team holds strong HR project knowledge with practical solutions and rich digital knowledge experience applied for HR projects. Wang and his team also offer clients a strong industry knowledge with high profile client-serving experience.
What truly distinguishes ITS Consulting from the rest is its deep understanding of HR and Marcom knowledge and in-depth research in the local market. The company also holds a strong partnership with local technology gurus to stay ahead of the curve and help clients ace their branding game. Importantly, ITS Consulting sticks to its mission and vision closely, which is to make employer branding efforts valuable to clients to win talent war amongst the competition and support their business in the market. “We think from our customers’ view and produce the solutions.”
In keeping with its ethos, ITS Consulting is looking at expanding its footprint from Shanghai to Tier 1 cities in China. Meanwhile, the company is also working on covering all tier 2 and 3 cities across China. “Since we did a lot of APAC EB services as well, starting from the third year, we may create APAC HQ in Singapore,” says Wang. From the solution perspective, besides optimizing the current solutions, the company also focuses more on digitalization and interactive solutions. With the 5G era, ITS Consulting will work with its local technology partner to create a “Lab” to test more interactive employer branding solutions.